[n] a faculty by which the mind and body perceives an internal or external event stimulus
An event is not a flick of a switch but a complex collaboration of people working together to achieve a single result. To understand the intricacies and interconnectedness behind this movement is what event sense means. A deep understanding of not just how and why things work, but the added dimension of what could work, with the minds’ eye to put together a perfect blend to achieve that brand of event flavour that is yours.
When I got my first taste of Events and Exhibitions, I learnt the ropes of the industry through trial and error. I fell in love with the challenges, creativity and dynamism of each project. When your back is against the wall and the success of the event is determined by your next move, your mind can achieve amazing results. The sparks of creativity and the satisfaction from problem-solving is insatiable. The passion and interests I had for this trade grew into a lifestyle and I have never left the Events and Exhibition scene since.
Events and Exhibitions are more than just awareness campaigns or public showcases. As a, we appreciate the nuts and bolts of the mechanism that drives an event. It is this aspect of the project that I savour them most. Naturally, there were also many times when we were met with obstacles or blindsided by challenges. A particular incident remains fresh in my memory. The night before the event our client came to us and all the approved deliverables were suddenly embargoed. The entire showroom is now a blank hall. It was an events management nightmare. However, my team refused to accept fate and we were determined to resolve the situation. Success is our only option. Against all odds, our client and my team pulled together through the night and delivered a miraculous recovery for the show to be delivered on time the next morning. It is through these episodes of camaraderie between my clients and my team that constantly renews my passion in this art.
It is this combination of creative flexibility, grit and iron will that I expect from my events team.
At Macro Events, it is my privilege and duty as an Events Manager and Consultant to ensure that regardless of any given situation. Your show must go on.
Design and concept
The measure of a successful event is in its ability to amplify your desired branding and driving the event messaging home. Our in-house design and creative community lie at the heart of events creation. We weave dreams and inspirations together, developing designs solutions unique to your event objectives.
Our secret is three-fold. First, to create an interactive and immersive environment that encourages the engagement of all our senses. Second, content creation and display strategies that are focused on playing the heartstrings and invoking a spectrum of emotions. Our final secret is to not share everything and leave just the right about of space for your mind to wander.
Though 20 years of experience, we have created a trusted brand of events planning – The Event Sense.
Anything that can go wrong, will go wrong. This is the acquired taste for events management and we lust for it. Our holy trinity of events management – Think, Anticipate, Prevent. The journey towards any event is a series of challenges at every turn. What makes Macro Events unique, is the importance we place on the journey. It is through this journey, friendships and partnerships are forged which lasts a lifetime.
Having contingencies and fail-safe procedures does not guarantee a seamless event. Macro Event’s professional team of events managers are trained to think on their feet, under pressure. Armed with dynamic solutions, we are always prepared.
Production and logistics planning
Having in-house production and warehousing facilities means having command and control over all operations of the events. This organisational structure and production strategy gives us the flexibility and agility to turn on a dime. This is crucial in our value-added service to the operational success of the event.
Strict operational discipline ensures that production and build up is executed and delivered to its highest quality and safety standards. Success is our only option.
On-site event management
Event day is the when the magic happens. With the VIPS, guests, media and everything else happening concurrently. You will have no time to trouble yourself with the backend of the event. Our presence is to guarantee the smooth transition of each process so much so that the event can run itself – all you have to do is be there.
Post event analysis
The event is only considered to have concluded after a post-event analysis. To close each event, we exercise a detailed reviewing system to highlight what was done well and all challenges faced leading up to the event. This proves to be valuable in keeping our service standards high and enforces our strong belief in the journey.
Our journey that transcends a singular event. A partnership that lasts a lifetime.
DESIGN YOUR EVENT TODAY
To book an appointment with one of our event consultants or leave an enquiry. Simply leave us your contact details and a brief introduction of your event requirements and we will attend to you within one working day. Alternatively, you can call us at 67431677 and look for our events management team and we will be there to assist you.